Featuring all the brands you know and love (hi Sofitel, Mantra, Pullman…)

Most of us spent the pandemic closely watching a) toilet paper stores and b) Tiger King (remember him?) – but not Accor.

Australia’s largest hotel group spent the better part of 20–21 working on new global brand positioning, with an upgraded new name: ALL – Accor Live Limitless, to better reflect the company’s sizeable portfolio of offerings: tourism, hospitality, and a verrry attractive rewards program, among other things.

With lots to communicate – and a global tourism market rapidly opening up post-pandemic – ALL contracted We Are George to produce a multi-channel social campaign combining strategic direction across video, stills and written content, in order to promote increased brand awareness, drive engagement and growth across social and encourage bookings during the winter months.

The campaign featured five of the group’s most recognisable brand names across the Pacific region, namely Sofitel, Mantra, Mercure, Novotel and Pullman, and a suite of work by social influentials, including Kiara King (@lioninthewild), Zoe Hoad (@zoehoad), Andee Chua (@Andeecys) and several others.

Needless to say, we’re ALL stoked with the results.

Keen to explore working with us? Click here.