@Brooke.Blurton made us fall in love with Cairns all over again

Tourism
16.08.2023
Author:
Team George

A fresh collab between Tourism and Events Queensland and Accor Live Limitless, produced by us.

She was the first Indigenous Bachelorette, is a talented broadcaster, and a passionate youth worker and mental-health advocate. A proud Noongar-Yamatji woman, Brooke Blurton also looks for every opportunity to indulge in two of her greatest travel loves: the beach and Aboriginal culture. She was an obvious choice to send to Tropical North Queensland to headline the second phase of our multi-stage campaign, working in partnership with Tourism and Events Queensland and Accor Live Limitless.

Between Cairns, Mossman Gorge, Palm Cove and Port Douglas, Brooke’s action-packed itinerary took her to dive the Great Barrier Reef with Aboriginal Sea Rangers, then soar above it in a helicopter. She discovered Queensland’s bush tucker while exploring the Daintree Rainforest with an Indigenous guide, and took time out for life’s simple pleasures: a margarita by the sea, a sunrise beach stroll.

In just four days she ticked off some of TNQ’s most awe-inspiring destinations and activities. The result? Engaging socials, blogs and features in Accor’s own long-form content hub, The Magazine, delivered to a highly engaged audience across major target markets.

“When you feel an affinity with a place and connection with culture, it’s a delight to create content that inspires others to do the same thing,” says Brooke.

 

Brooke Blurton at Mossman Gorge. Image supplied by Jarrad Seng
Driving the coast between Cairns and Port Douglas. Image supplied by Tourism and Events Queensland
Exploring Mossman Gorge. Image supplied by Tourism and Events Queensland
Brooke Blurton stayed in Accor properties while in TNQ. Image Supplied by Jarrad Seng
Tropical North Queensland's dazzling coast. Image supplied by Jarrad Seng
The beach at Palm Cove. Image supplied by Tourism and Events Queensland
A scenic lookout. Image supplied by Tourism and Events Queensland