The first stage of a multi-channel, multi-influencer campaign with Tourism and Events Queensland and Accor Live Limitless (shout outs to Qantas and Avis, too).

She’s a cook, a creative and a chilli-obsessed foodie – but Melbourne-based Jessica Nguyen is also an influential traveller, which made her a perfect partner for the first installation of a multi-stage campaign initiative, created between Tourism and Events Queensland and Accor Live Limitless.

From cruising Brisbane’s Moreton Bay while foraging for oysters, dining at applauded French restaurants and dropping in on distillers – before hitting the road on a journey to Noosa – we sent Jess to dine, delight, inform and entertain, showcasing some of the state’s best experiential offerings to a relevant audience of engaged Australians in major target markets, across social, blog and Accor’s owned long-form content hub, The Magazine.

Additional support from brand partners Qantas and Avis amplified the messaging; the outcome was a multi-functional campaign that delivered results in awareness, traction, engagement and conversion.

“Results like those Jess delivered demonstrate the continued power of influencer marketing, particularly when combined with data-driven insights, a comprehensive strategy and the power of great brands like those involved here,” said WAG’s CGO, Georgia Rickard. “We’re all pleased with this outcome.”